In a previous article, I promised to further explore the topic of brand governance best practices as we move toward a new digital marketing frontier that promises us rich interactive, virtual, and immersive brand experiences. This first article deals mainly with the state of brand governance as it is and attempts to set a clearer and broader set of priorities moving forward.

Jean-Pierre Veilleux22 February 2023brand governance, branding, virtual reality, metaverse

Expand Brand Governance Function in the Era of the Metaverse and Web3.

Gone are the days of leaving brand governance on autopilot. The rise of social media, e-commerce, and mobile payments has already created a more challenging environment for brands to operate in; one that is constantly in flux. But when you consider the rapid, albeit inconsistent advances of the metaverse and how it is anticipated to affect many brands’ engagement strategies, the picture gets even murkier.

Jean-Pierre Veilleux16 January 2023brand governance, brand compliance, brand strategy, brand standards, identity guidelines, metaverse, web3, brand strategy disruption