There has never been a more important time for Canadians to understand themselves and that means giving consideration to the role our national museums play as sources of reliable information. It is important to rethink how Canada’s national museums collaborate to build and communicate a single national museum brand that tells the Canadian story.
Read MoreThe Olympic rings are justly famous, but they still have to keep telling their stories. In order to compete for athletes, second-tier sports need to have their brands shown to wider audiences. Can individual sports federations go-it alone, or should they be under a larger umbrella?
Read MoreIf telling a more diverse selection of stories represents a way ahead for society, museum publishing can be a catalyst for positive societal change. It’s also how museums themselves can get ahead. “Place” is limiting. If museums refine their approach to outreach they will secure new audiences, hold their attention, and earn their trust.
Read More“Disruption” applies to any industry, and it isn’t just doing things in a different way, it’s about changing the game. It means taking a look at an industry or a way of doing things that is set in stone and finding a way to do it differently. It’s also true of organizations with a centuries-old business model.
Read MoreAs the leading association of museums in Canadas and the sector’s thought leader, the Canadian Museum Association should be coming up with ideas for a post-pandemic turnaround strategy, instead of delegating the task to the Ministry of Canadian Heritage, hoping that it would take responsibility for a new national museum policy.
Read MoreEffective branding is an elusive concept for Canadian universities. They aren’t equipped to compete for mindshare against global competitors for whom the cycle of research, accomplishment, and communication is a deeply engrained practice because they don’t articulate their uniqueness or try embedding perceptions of themselves as thought leaders. Without this, they can’t position themselves as leaders in the marketplace of ideas. Queens’ University’s plan to become a “globally recognized brand” may be ill-fated if it fails to recognize the prerequisites to achieve their ambitious goal.
Read MoreThe Washington Post realized at some point that sticking to its original mission meant putting its future in jeopardy. Its transformation – from hyper-focused newspaper with a local identity, to highly-influential national news organization with global reach – holds lessons for organizations everywhere that are currently facing challenges.
Read MoreIf nonprofit institutions are to remain relevant and effective in addressing societal and cultural issues, the sector’s leaders must ask themselves what they can do, individually and collectively, to help America rebuild its diminished sense of community and mend its fractured values?
Read More
